![]() Hollywood studios are showing growing interest in artificial intelligence, but the industry’s organized labor groups have qualms about automation.Īnother highly ranked critic added: “Especially with the strikes going on you’re pretty out of line.” The response, at least publicly, was overwhelmingly negative.Ĭompany Town On the brink of a possible SAG-AFTRA strike, some actors are wary of AI. In the lead-up to the event, Gioia, one of the organizers, posted an invitation to the showcase on a Reddit forum for Los Angeles filmmakers. ![]() The Alliance of Motion Picture and Television Producers, which represents the major Hollywood studios in labor negotiations, has maintained that actors will retain control over their likenesses.Įven the “Emergent Properties” film fest prompted some push-back. Actors - who remain on strike - have focused their concerns on the digital simulation of performances. The WGA ultimately secured a contract that didn’t close the door on AI screenwriting but did say writers can’t be compelled to use the software and blocked studios from cutting union members out of the loop entirely. The last few months have seen Hollywood’s production pipeline grind to a halt amid dual strikes by the WGA screenwriters’ union and SAG-AFTRA, the actors’ union, both of which have expressed concerns that AI may put people out of work or neuter their creativity. “The whole idea is … how can we take this traditional model and not be afraid of these AI tools, but instead figure out a strategic way to let them work with every artist involved,” said Quinn Halleck, who used AI throughout the development of “Sigma_001,” a short film that drew inspiration from the real-life story of a Google engineer who thought the company’s AI chatbot may have become sentient.īut not everyone is so optimistic about how these two sectors will butt up against each other as AI continues to develop. See the most significant changes, the pivotal arguments and the key subtexts within this historic document. Many of the participating filmmakers emphasized what artificial intelligence software means for smaller-time creatives - people whose passion projects generally exist outside the Hollywood ecosystem subject to the recent strikes.įor Subscribers What’s really inside the Hollywood writers’ deal? Here’s the juicy stuffĪ team of Los Angeles Times journalists analyzed the Writers Guild of America’s contract with studios, marking it up line by line. He continued: “In the best-case scenario, what AI does is it just makes a lot simpler.” And for anybody who’s a filmmaker in L.A., the reality that you deal with is there are just so many hoops you have to jump through to get an idea out of your head, onto a screen.” “Tonight you’re gonna hear a lot about AI,” said Mike Gioia - one of the event’s organizers and a co-founder of the AI workflow startup Pickaxe - during his introductory remarks. Instead, the focus was on the doors that AI can open for independent filmmakers and hobbyists. Yet at Emergent Properties, the Adobe-backed festival featuring six short films made with a grab-bag of AI modules and techniques, that discord was largely background noise. The writers’ union ultimately secured a contract that included substantial regulations on the use of the tech to script shows and films, but their on-screen counterparts in the Screen Actors Guild remain on strike over automation anxieties of their own.Ĭompany Town Actors and writers aren’t the only ones worried about AI, new polling showsĬoncerns about AI are central to the current Writers Guild and SAG-AFTRA strikes, but Americans in other industries also are worried, according to a new poll for the Los Angeles Times. And though the mood in the venue was one of enthusiasm and curiosity, it came at a uniquely fraught moment for the two intertwined industries.Īfter all, it was only a handful of weeks ago that Hollywood screenwriters wrapped up a protracted strike that found them picketing outside Sony and other major studios in protest of, among other things, the threat AI posed to their livelihoods. They’d all gathered, several hundred of them, on the Sony Pictures lot for a film festival aimed at highlighting the nascent world of AI-assisted filmmaking. Some recalled tales from the Cannes Film Festival others debated the merits of different artificial intelligence platforms and pontificated on the future of “wearable AI.” One man’s hoodie read: “Rendered With Love.”Įnvoys from two parallel planets, software and showbiz, mingled in the Cary Grant Theatre on Thursday evening as they waited for the show to begin. Miniature cameras dangled from a woman’s earrings.
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